Marketing & Content Associate
Be the voice and face of the Commuit brand.
Commuit is redefining daily mass transit for professionals in Accra — safe, reliable, subscription-based shuttle buses on the busiest corridors. We are pre-launch, lean, and building a brand that does not just ride the wave of urban commuting frustration but becomes the obvious answer. We need a creative engine who can make Commuit unforgettable, one piece of content at a time.
You will be the voice, face, and creative force behind Commuit's brand. Your mission is to make Commuit the first name Ghanaians think of when they imagine a modern, reliable shuttle service. You will do that by telling compelling stories — on camera, in writing, and through campaigns — that stop the scroll, spark conversation, and ultimately fill our buses. This is a role for a content-obsessed, data-aware creative who is as comfortable speaking to a phone lens at 6 a.m. on a moving bus as they are studying video retention graphs and writing a researched piece on Ghana's transport landscape.
Video Content Creation
- ›Produce and publish short-form videos across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn — tailored natively to each platform's format and audience.
- ›Be the primary on-camera talent: confident, energetic, and well-spoken enough to become the recognisable face of Commuit.
- ›Generate a consistent stream of content ideas — rider perspectives, driver stories, commuter humour, behind-the-scenes of building a startup — and brief the Creative Visual Associate to execute.
- ›Review edits, give clear and specific feedback, and ensure the final output matches the creative vision. Handle light trims yourself when turnaround demands it.
Content Performance & Optimisation
- ›Monitor analytics for every piece of content: watch time, retention, share rate, and follower growth.
- ›Use those insights to sharpen subsequent content — hooks, length, format, and structure — and translate findings into clear direction for the editor.
- ›Report weekly on content performance and connect engagement data to downstream actions: link clicks, enquiries, and sign-ups.
Writing & Thought Leadership
- ›Write researched articles and stories for Commuit's LinkedIn page and blog — topics that position Commuit as a thoughtful, credible voice in Ghana's urban transport conversation.
- ›Weave the Commuit offer naturally into every piece without it reading like an advertisement — readers should learn something and remember our name.
- ›Use AI writing tools to accelerate drafting, but inject original perspective, field interviews, and sharp editorial judgment throughout.
Campaigns & Activations
- ›Conceive and execute creative, low-cost brand campaigns that get people talking — activations, referral challenges, influencer collaborations, and anything that breaks through the noise.
- ›Support the sales team with lead-generating activations, ensuring every campaign connects awareness to conversion.
- ›Test ideas quickly, measure the results honestly, double down on what works, and cut what does not — without ego.
Brand Consistency & Asset Management
- ›Maintain a unified Commuit voice and visual identity across all channels — every post, caption, and campaign should feel unmistakably Commuit.
- ›Manage a shared library of raw footage, photos, and brand assets accessible to the whole team.
- ›Stay ahead of platform trends and cultural moments to insert Commuit into conversations early.
A content machine. You wake up with video ideas and end the day with drafts. Creating is not a task for you — it is a default state.
Camera-confident. You do not need a script to sound smart and relatable. You can make a 45-second video about a bus seat feel like must-watch content.
A storytelling strategist. You know that a viral video without a brand connection is just noise. You always tie the content back to what Commuit stands for — safety, reliability, and dignity.
Analytically curious. You do not post and pray. You study the numbers, spot patterns, and adjust your next upload — then translate those insights into clear instructions for the editor.
A hustler. You will film at 5:30 a.m. from a moving bus and spend the afternoon studying retention curves. No task is too unglamorous when you are building a brand from zero.
- Creative ownership of an entire brand's voice from the earliest stage — the tone, formats, and campaigns you build will define how Commuit is perceived across Accra.
- Direct mentorship from the CEO on brand strategy, content marketing, and building an audience with limited resources.
- A live, public portfolio — videos, articles, and campaigns that ran in the real world and drove real results for a growing company.
- A pathway to a permanent, full-time marketing role and commission-linked bonuses tied to measurable growth outcomes.
How to apply
Portfolio required: share your best three to five videos and at least one writing sample — an article, blog post, or thread you have published. A working command of at least one Ghanaian language is a significant advantage for this role; mention it in your application. Only applications submitted through the official portal will be considered.
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